Sales Funnel Basics: What are sales funnel? Sales funnels are just that- a series of steps designed to lead you towards making a purchase decision. For example, if your sales funnel is trying to get someone to buy something online from your website (so you’re an ecommerce company), then it might start by offering them free shipping. It would continue with having them enter their email address in exchange for some kind of “freebie” like a white paper or ebook on the subject matter.
Below are 7 Steps to Creating a Conversion-Boosting Sales Funnel:
1. Identify Your Sales Funnel
– Determine which of the steps in your sales funnel are working well (e.g., social media posts), and what could be improved or changed to make them more effective
– Ask yourself why people would want to buy from you? What is it that they’re really buying, even if they don’t realize it?
– Choose the sales funnel that will best meet your needs (e.g., ecommerce, lead generation) and what you want to achieve with it
– Be aware of the limitations in each sales funnels – some only work well for branding or awareness building; others might be more appropriate for sales conversions
2. Identify Your Sales Funnel Steps
– What do you want people to know about your company?
– What kind of sales process are they going through, and how can you help them along the way?
– Brainstorm different sales funnels that will be most appropriate for providing value at each stage in their sales cycle. For example, if they’re looking to buy a lawnmower, you might send them information on how it will help their grass grow.
– Decide which sales funnel steps are most important for your business and customers
– Write down the sales funnel stages in order of importance: Beginning (e.g., awareness building), Middle and End.
3. Choose Sales Funnel Tools
– Do you need sales funnels, or do they come with the tool? For this, we highly recommend using Sales Funnel software like ClickFunnels or LeadPages. (PSSST, use our special link to get a 14-Day Free Trial on each!)
– Check out reviews of your potential sales funnel software to see what other people think before buying.
– See if there’s a trial period so that you can test it first (e.g., ClickFunnels)
4. Set Up The Sales Funnel
– Determine the sales funnel steps you’re going to use, and which tools (e.g., Facebook ads) will help
– If your sales funnel has a computerized flow with lead capture pages, determine where they need to go: on your website or in an app like ClickFunnels?
– Make sure your sales funnel is mobile-friendly. One of Googles big focuses now are on how fast and mobile-friendly websites are as we move forward in the digital age.
– Ensure that the steps in each sales funnel are all working well, and are leading to what you want them to achieve (e.g., sales conversions)
– Make changes as necessary along with testing out new ideas until you find a good match for your business goals
– Be aware of sales funnel limitations and opportunities for improvement (e.g., sales conversion)
– Be aware that sales funnels have a beginning, middle and end stages with different purposes.
5. Develop Sales Funnel Content
– Create sales funnels that are designed for your customers’ needs and goals
– Determine how long you want each sales funnel stage to last, how much information they will want at each step in the process
– Consider writing or recording videos (for example if it’s an ecommerce company)
– Find sales funnel templates or scripts to use as a starting point
– Create sales funnels that are engaging, relevant and valuable. If you can’t come up with any good ideas for your sales funnel at each stage, see if there’s someone on staff who would be better able to do so.
6. Test Your Sales Funnel
– Test the sales funnels you’ve made by running them in a pilot project or with just one customer.
– See which steps, and how many of those steps, work best for you
– Write down what worked well so that it can be changed if necessary (e.g., change ads to Facebook instead of Google)
– Continue to make changes and test sales funnels until you find the best one for your business.
7. Monitor sales funnel
7. Monitor The Sales Funnel
– Keep an eye on sales funnels by paying attention to conversion rates, sales goals and customer feedback
– Alter sales funnels as necessary – for instance, if you’re trying to achieve a high volume of sales but are running into bottlenecks. Consider changing it from one stage (e.g., advertising) to another (e.g., sales conversion)
– Consider the limits and opportunities for improvement in sales funnels – e.g., sales conversions, sales goals, customer feedback
– Keep an eye on competition to see if they’re doing anything with sales funnels that you might want to do too.
In Conclusion: sales funnel are a powerful tool for businesses, and the more you know about how they work the better off your business will be.
Using Sales Funnels for Affiliate Marketing:
Below are things you’ll want to consider as an affiliate marketer using software like ClickFunnels. As a recap from earlier. Using sales funnels for affiliate marketing is no difference.
-Decide which sales funnel steps are the most important for your business and customers : Beginning (e.g., awareness building), Middle and End.
-Choose sales funnel tools : Do you need sales funnels, or do they come with a tool? Check out reviews of your potential sales funnel software to see what other people think before buying. See if there’s a trial period so that you can test it first (e.g., ClickFunnels).
-Set up sales funnel : Determine the sales funnel steps you’re going to use, and which tools will help – e.g., Facebook ads; on your website or in an app like ClickFunnels? Make sure your sales funnel is mobile friendly.
In Conclusion, sales funnels are a process like anything else on the web. Once you create a strategy and a plan, you only need to follow through with it. Once completed, you’ll need to analyze and re-adjust as necessary.
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